MKT 220 - Principles of Marketing

Institution:

Charter Oak State College

Subject:

Description:

Marketing is learning the wants, needs or desires of a certain audience and then using that knowledge to achieve a specific goal (such as getting them to purchase a product or service or simply thinking about an idea or concept). This course will examine the basic principles of marketing - including examining the consumer's "hot buttons" (what it is that makes them take action) and how to capitalize on this knowledge. The course topics include, but are not limited to marketing communications, pricing strategies, ethics, e-commerce, and product life cycles. Students will combine these activities to develop a true marketing plan for a real company

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.charteroak.edu

Phone Number:

(860) 515-3800

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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