MKTG 338 - Buyer Behavior

Institution:

Chadron State College

Subject:

Marketing

Description:

The application of conceptual material to marketing strategies to reach both consumer and industrial buyers. Incorporates the behavioral sciences to marketing including theoretical concepts of buyer behavior. Prerequisite: MKTG 231 or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csc.edu

Phone Number:

(308) 432-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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