GB 301 - Integrated Business Functions

Institution:

Bentley University

Subject:

Description:

Prerequisite(s): Junior-level standing and EC 111 Corequisite(s): EC 112 Note: This course is required for marketing majors This course provides a broad overview of the functions and concepts of marketing practice within firms, other organizations, and society. The course emphasizes the creation and delivery of customer value through the process of determining needs and wants, providing products and services for exchange, and anticipating market changes. The impact of information technology as it relates to the changing role of marketing is also addressed.

Credits:

6.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bentley.edu

Phone Number:

(800) 523-2354

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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