MK 334 - Marketing Channels

Institution:

Bentley University

Subject:

Description:

Prerequisite(s): Junior-level standing and GB 301 Studies the strategic and operational issues in designing distribution channels for marketing goods/services to end consumers and business customers. Focuses on analysis and evaluation of distribution methods and strategies, physical distribution system elements, and management inter-organizational relationships between distribution channel members. Also, explores the issues of co-operation, conflict and control between producers, agents, distributors and retailers; management of customer service function; franchising and licensing arrangements; inter-organizational negotiations, as well as the impact of technology on distribution strategies and issues in marketing on the internet.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bentley.edu

Phone Number:

(800) 523-2354

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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