COMM 2327 - Introduction to Advertising

Institution:

Amarillo College

Subject:

Mass Communication

Description:

Theories, principles and functions of advertising; role in marketing strategy; specific requirements of all media forms; campaigns and role of advertising agency.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.actx.edu

Phone Number:

(806) 371-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.