MGMT 325 - Marketing and Sales Promotion: Industrial and Service Sector

Institution:

Bridgewater State University

Subject:

Management

Description:

Prerequisite: MGMT 130 and MGMT 200 and COMM 130 This upper-level elective course is for students who wish to develop promotional skills in a variety of specialized areas. Actual organizational case problems will be addressed. Projects will provide experience in all aspects of promotion with exposure to campaign proposals, incentives, trade show preparation and implementation, personal selling of services, media choice and related preparation. Students will have the opportunity for hands-on experience with trade shows, professional journal advertising, community relations work and media personnel.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgew.edu

Phone Number:

(508) 531-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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