MGMT 440 - Business to Business Marketing

Institution:

Bridgewater State University

Subject:

Management

Description:

Prerequisite: MGMT 130 and MGMT 200 This course provides a study of contemporary market strategy techniques in business organizations. Emphasis is placed on the case approach where students are provided an opportunity to develop strategies in response to given market opportunities and competitive behavior. May be taken for graduate-level credit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgew.edu

Phone Number:

(508) 531-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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