MGMT 424 - Advertising

Institution:

Bridgewater State University

Subject:

Management

Description:

Prerequisite: MGMT 130 and MGMT 200 A comprehensive survey of advertising and its applications in business and society. Among the topics considered are a historical survey of advertising, regulation of advertising, buyer behavior, advertising agencies, advertising media, copy and campaign management. Fall semester. May be taken for graduate-level credit.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bridgew.edu

Phone Number:

(508) 531-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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