MK 031 - Marketing Principles---Honors

Institution:

Boston College

Subject:

Description:

This course will explore the basic concepts, principles, and activities that are involved in modern marketing. It presents marketing within the integrating framework of the marketing management process that consists of organizing marketing planning, analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Additional attention is focused on international marketing, services marketing, nonprofit marketing, and marketing ethics.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lab

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bc.edu

Phone Number:

(617) 552-8000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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