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Institution:
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Albany State University
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Subject:
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Marketing
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Description:
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Modern concepts, theories, strategies and techniques which are important to success in a retail business. A functional treatment of organizational, operational and supervision of retail institutions. The class focuses on helping students understand the relationship between consumerism and the operation of a retail agency, including on-site and field experiences. Prerequisite: MKTG 3120.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(229) 430-4600
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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