MKTG 3136 - Promotion and Advertising

Institution:

Albany State University

Subject:

Marketing

Description:

A theoretical base on advertising and all its forms including print and broadcast. A production course focusing on the creation of numerous types of promotion for broadcast and print media. Promotional samples include writing copy, designing covers, writing lyrics, creating brochures, cards, flyers and non-profit promotions. Prerequisite: MKTG 3120.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.asurams.edu/

Phone Number:

(229) 430-4600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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