MKTG 3130 - Consumer Behavior

Institution:

Albany State University

Subject:

Marketing

Description:

Application of psychological and sociological theories and research findings, to the decision making process and their implications for consumer behavior decisions. the study of consumer purchasing patterns and experiential learning exercises. Prerequisite: MKTG 3120.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.asurams.edu/

Phone Number:

(229) 430-4600

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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