BUS 320 - Introduction to Marketing

Institution:

Belhaven University

Subject:

Description:

An overview of the marketing discipline with emphasis on planning and the development of competitive strategies. Specific topics include the marketing environment, marketing research, advertising, personal selling, sales promotion, pricing, new product development, and distribution channels.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belhaven.edu

Phone Number:

(601) 968-5940

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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