SAM 302 - Sports Marketing

Institution:

Belhaven University

Subject:

Description:

This course consists of study in the areas of marketing, promotion, and fund-raising, within the context of interscholastic, intercollegiate, amateur, and professional sports. The course includes an overview of the present sports-business and industry-marketing theory and systems. The systems include advertising, sponsorship, pricing, licensing, distribution, endorsements, and promotional techniques of sports-related products.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belhaven.edu

Phone Number:

(601) 968-5940

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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