MAR 3796 - Franch.,Licens.,& Distrib.

Institution:

Yeshiva University

Subject:

Marketing

Description:

(Same as ENT/MAN 3796.) Essential elements of franchising from the viewpoint of both franchiser and franchisee. Explores the franchising opportunities and their planning and implementation. Discussion of licensing and distributorship as viable business ventures.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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