MAR 3345 - Int'l Export Promotion

Institution:

Yeshiva University

Subject:

Marketing

Description:

Exporting is an important aspect of international trade for nations. At the company level, exporting may provide a more lucrative market than the domestic one since 95 percent of the world's population and 80 percent of its purchasing power reside outside the United States. Exporting can diversify risk and extend the life cycle of products and services. For seasonal businesses, exporting can smooth production and sales imbalances. This course looks at the promotion mix from a global point of view. Adapting to international environments, which often increases costs and lowers margins, is evaluated through cases and a review of the literature. Effective knowledge and utilization of international trade fairs are examined. Comparison and contrast with purely domestic promotional strategy is engaged through extensive case analysis. Importing and sourcing from outside the United States also is covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.