MAR 3331 - Business to Business Marketing

Institution:

Yeshiva University

Subject:

Marketing

Description:

A major aspect of the U.S. economy is the role that businesses, institutions, and governments play as buyers of goods and services. Strategic alliances between organizations often build very profitable relationships. This course examines the similarities and differences between business and consumer marketing activities. Topics include channel development; vendor and value analysis; inventory policy and control; fore-casting; impact of hard goods versus services on marketing decisions; marketing and promotion planning and implementation.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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