MAR 3315 - Interactive Advertising

Institution:

Yeshiva University

Subject:

Marketing

Description:

Examines the growing trend of firms to ?connect and retain? customers by maintaining continuous streams of communication and encouraging feedback. Fosters a better understanding of interactive communication in advertising, direct response, and sales promotion, and forms integrated promotional communication. Students develop creative and critical thinking skills necessary to participate in and contribute to the development of the interactive marketplace.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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