MAR 3313 - Advertising Management

Institution:

Yeshiva University

Subject:

Marketing

Description:

Presents the advertising process and examines the various stages in the development of an advertising plan. Reviews the functions of advertising, including account management, media planning and buying, copy writing, and art direction. In addition, examines the practice of advertising as affected by relevant behavioral science and management science theory and the decision-making process regarding advertising objectives, copy selection, media selection, and budget setting

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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