MAR 2941 - Sports Marketing Management

Institution:

Yeshiva University

Subject:

Marketing

Description:

(Same as ENT 2941.) Examines how money and marketing help drive the sports industry. Tracks the foundation of sports marketing and how companies leverage sports to achieve sales goals. Covers professional, collegiate, amateur sports, and sporting goods companies. Industry professionals highlight what they do and the role that marketing plays in their career.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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