MAR 2621 - Applied Marketing Research

Institution:

Yeshiva University

Subject:

Marketing

Description:

Explores the role of market research in organizations. Students engage in the development of a research design from problem formulation to analysis and submission of proposals. Research techniques such as experimental design, sampling, statistical analysis, and reporting are explored throughout the course using practical examples. Cases are also employed in the application of marketing research to a variety of marketing problems.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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