MAR 2501 - Buyer Behavior

Institution:

Yeshiva University

Subject:

Marketing

Description:

Covers the role of the consumer in the marketing process. Consumer behavior has managerial, psychological, and personal implications. Studying consumer behavior enhances understanding of what strategies are likely to be effective, how people operate in the marketplace, and what sorts of social and cognitive mechanisms consumers bring to the purchase decision.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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