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Institution:
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Yeshiva University
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Subject:
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Marketing
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Description:
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(Same as ENT 2415.) Focuses on starting, developing, and growing a retailing organization from both an entrepreneurial and professional managerial perspective. Students study the changing dynamics of retailing, demographic trends, the importance of retailing within the distribution network, the challenges faced by the growth of technology, the growth of global strategic alliances among retailers, and the regulatory environment that affects retail business.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(212) 960-5400
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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