MAR 2410 - Sales Management

Institution:

Yeshiva University

Subject:

Marketing

Description:

(Same as ENT 2410.) Examines the importance of building an effective sales function within the organization. Often disguised or dressed up with words like ?relationship manager,? ?account executive,? etc., the function is the center of most companies? revenue-generating ability. Key management issues such as selection, training, motivation, compensation, and evaluation of the sales process are studied. Both profit and non-profit organizations develop sales campaigns, outline territories and/or account responsibilities, and measure selling effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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