MAR 2210 - Direct Marketing

Institution:

Yeshiva University

Subject:

Marketing

Description:

(Same as ENT 2210.) Direct marketing allows the seller to measure the impact of promotional activity. The course incorporates important and crucial inputs from the Direct Marketing Association (DMA). It also examines the use of catalogs, mail order, mailing-list selection, TV, radio, print, the Internet, and telemarketing. Emphasis is placed on management's utilization of direct marketing strategy and implementation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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