MAR 1001 - Principles of Marketing

Institution:

Yeshiva University

Subject:

Marketing

Description:

Evaluates from the management point of view marketing as a system for satisfying human wants and a catalyst of business activity. Deals with the subject at all levels from the producer to consumer and emphasizes the planning required for the efficient use of marketing tools in the development and expansion of markets.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.yu.edu

Phone Number:

(212) 960-5400

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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