COM 302 - Fundamentals of Public Relations

Institution:

Wilkes University

Subject:

Communication Studies

Description:

This course is an introduction to the fundamentals of public relations practice, including program planning and evaluation, media relations, writing for PR, and coordinating special events and functions. Students will work in teams to assist clients in creating long- and short-term PR plans, as well as fulfilling pre-determined goals. Students will also become familiar with project management, as well as networking, in terms of client- and self-promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

[[COM-260]].

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wilkes.edu

Phone Number:

(570) 408-5000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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