MKT 230 - Prin Of Marketing

Institution:

West Virginia Northern Community College

Subject:

Marketing

Description:

This course emphasizes the management aspect of marketing. Theory is demonstrated through application and experience. Marketing strategy, research and development are applied in projects. The marketing mix (product, price, place, and promotion) is the central focal point.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wvncc.edu/

Phone Number:

(304) 233-5900

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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