BUS 312 - Marketing Research

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

Marketing research is the key link between the customer which the organization serves and the strategic decision makers in the for-profit or not-for-profit sector organization. The course focuses on the gathering and analysis of data and includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation and includes the use of statistical software. Students conduct a semester long research project for their portfolio. Prerequisite: BUS 353

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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