BUS 353 - Marketing Management

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

This course focuses on the management of the marketing functions within an organization from a decision-making perspective. The marketing planning process is used to delineate the relationships among marketing functions within an organization from a decision-making perspective. Topics covered are market analysis, market measurement, competitive analysis and the coordination and control of programs in product development, pricing decisions, advertising, sales promotion and sales and distribution. Qualitative and quantitative analysis, including statistical software. Students create a marketing plan for their portfolio.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.