BUS 375 - Sales Mngmt in Comp Envir

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

Behavioral approach to selling products and/or services and building long-term customer relationships. Discussion of psychological and social factors necessary for effective communication that focuses first on the development and implementation of the sales process itself, and then moves on to the management of the modern professional sales force. Topics include: sales force recruitment, selection, placement, training, compensation, motivation, and evaluation; establishing sales territories and assigning salespeople; and coordinatin the personal selling effort with the overall marketing program. Prerequisite: BUS 353

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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