BUS 423 - Int.Mktg.& Expt.

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

The course focuses on the process of directing the resources and objectives of a company towards international market opportunities for growth and expansion and also for survival. Concepts and tools of multinational marketing for evaluating market potential, distribution and pricing and product modification are presented. Prerequisite: BUS 353, ECO 355.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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