BUS 370 - Consumer Behavior

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

An in-depth study of the concepts that help marketers understand why organizational buyers and ultimate consumers behave as they do in the marketplace. Topics include: motivation theory, learning theory, perception, attitude theory and the application of these theories in the development of strategies for advertising, sales promotion, customer service, as well as product development and distribution practices. Prerequisites: BUS 353; PSY 110 or SOC 111 or equivalent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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