BUS 376 - Advertis & Promo Mngmt

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

This course examines the types of decisions advertising and promotion managers must make with a focus on the process of developing an advertising or promotion plan from a strategic point of view. Emphasis is placed on the need for background research and the "why" behind the strategy, as opposed to the "how" of creating advertising messages. Students create a promotional campaign including media selection and scheduling issues for their portfolio. Prerequisites: BUS 353, 370

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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