BUS 377 - Business to Business Marketing

Institution:

The College of Saint Rose - Closed

Subject:

Business

Description:

An examination of the dynamics involved in intra-organizational marketing of products, services and ideas. Marketing planning and strategy, the organizational buying and selling process and internal and external factors that influence these processes are studied in detail. Additional advanced topics include negotiation, relationship development, quality management and international organization marketing. Prerequisite: BUS 353.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.strose.edu

Phone Number:

(518) 454-5111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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