MKT 375 - Marketing Research

Institution:

SUNY College at Oswego

Subject:

Description:

This course is designed to provide the prospective marketing manager with an understanding of marketing research. A research framework will be provided to assist students with respect to the choice of basic research techniques for common marketing problems. The course will include an applied marketing research project. Prerequisites: Mkt 250 and Mat 158. Fl, Sp-3-

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oswego.edu/

Phone Number:

(315) 312-2500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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