MKT 370 - Consumer Behavior

Institution:

SUNY College at Oswego

Subject:

Description:

This course is designed to introduce the students to the relevant concepts and theories of consumer behavior. Topics covered include: learning theories, perception, attitudes, motivation, internal and external variables that affect consumer behavior, and the consumer decision making process. Prerequisite: Mkt 250. Fl, Sp-3-

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.oswego.edu/

Phone Number:

(315) 312-2500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.