VCA 250 - Advertising Design

Institution:

West Kentucky Community and Technical College

Subject:

Description:

Explores and reviews the role of advertising in the marketing mix, and the function of major media forms. Uses a creative brief process to research, create, and design promotional concepts that meet assignment specifications. Prerequisite: (VCC 200 and 220) or (VCC 210 and 230) with a grade of C or better or Consent of Instructor. Lecture: 1 credit (15 contact hours); Laboratory: 2 credits (75 contact hours).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.westkentucky.kctcs.edu

Phone Number:

(270) 554-9200 ext 0

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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