MK 300 - Marketing Prin. & Practices

Institution:

Millikin University

Subject:

Marketing

Description:

Provides essential background for marketing majors as well as a broad perspective to non-business majors. Deals extensively with theory and strategies relating to marketing?s four major functions: product, pricing, promotion and distribution.. Pre-requisites: Economics 100, junior standing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.millikin.edu

Phone Number:

(217) 424-6211

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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