MK 351 - Marketing Research

Institution:

Fashion Institute of Technology

Subject:

Description:

Surveys the entire marketing research process: problem definition, research design, data collection, sampling techniques, preparation of questionnaires, field surveys and methods of tabulation, analysis, and interpretations of results. Applies recent developments in marketing information systems to product planning, advertising research, and consumer and competitive analysis. Emphasizes development and implementation of a market research plan.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.