DM 434 - Direct Marketing Campaign Planning and Execution

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisites: DM 331 and DM 432 and approval of chairperson Guides students through all the stages of planning and executing a direct marketing campaign. Course operates as a direct marketing agency, where each student functions as part of a management team with both individual and group responsibilities. The class will prepare and run a live campaign for a real marketer, generating responses from the target market.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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