DM 421 - Direct Marketing Finance and Operations

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisites: DM 311 or FM 213, and MA 311 Students are introduced to the basic finance and operations practices and procedures unique to direct marketing: financial management principles, math and profit analysis techniques, print production, mailing, order processing, and telemarketing. Negotiation with suppliers is covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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