AC 411 - Brand Management

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisite: AC 321 Students study the critical elements of brand management-the role of brands and the concept of brand equity-using Integrated Marketing Communications strategies and tactics to build brands. They learn to build brand equity by employing brand elements and leveraging secondary associations through brand extensions, co-branding, and strategic alliances with third parties.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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