AC 272 - Research Methods in Integrated Marketing Communications

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisites: Three credits of mathematics or AC 161 or (for two-year AAS Advertising and Marketing Communications students) MG 152 This course examines the current methods and techniques used to evaluate the effectiveness of marketing, advertising, and promotion. The information-gathering process uses secondary research data and primary sources. Students create a marketing research project using a variety of research techniques.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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