AC 231 - Advertising Copywriting

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisites: AC 111 and FM 114 and (for Advertising and Marketing Communications students) AC 212 and AD 101 Evaluating, writing, and editing copy for national, trade, and retail advertising and promotion; internal communications; and direct marketing for all market levels. Includes copy-testing techniques and visualization for copy brainstorming.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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