AC 111 - Advertising and Promotion

Institution:
Fashion Institute of Technology
Subject:
Description:
For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of Integrated Marketing Communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(212) 217-7999
Regional Accreditation:
Middle States Association of Colleges and Schools
Calendar System:
Semester

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