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Institution:
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Fashion Institute of Technology
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Subject:
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Description:
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For Advertising and Marketing Communications, Fabric Styling, Fashion Merchandising Management, and Textile Development and Marketing students. Concepts, perspectives, and methods for the development and implementation of Integrated Marketing Communications programs for producers, manufacturers, and retailers are analyzed and critiqued.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(212) 217-7999
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Regional Accreditation:
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Middle States Association of Colleges and Schools
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Calendar System:
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Semester
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