AD 383 - Communications Planning and Print Advertising

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisite: AD 381 Marketing problems, strategies, and positioning are presented as background to solving advertising problems. The development of concepts for a total campaign in print advertising and promotion from roughs to highly finished comprehensives is stressed. (G6: Arts)

Credits:

3.50

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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