LD 183 - Target Market Research for Athletic Footwear

Institution:

Fashion Institute of Technology

Subject:

Description:

Prerequisite: LD 182 Quantitative and qualitative research methods are studied in order to better understand product, marketing, and distribution trends and requirements in athletic footwear. Emphasis is placed on conducting focus group studies.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fitnyc.edu

Phone Number:

(212) 217-7999

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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