SAES 1003 - Auto Retail Exp/Mgmt of Brands

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

This course sets forth the business case for customer satisfac- tion that forms the basis for the successful retail automotive enterprise. The rise of consumerism is tracked from its origins with Ralph Nader and others, through the industry's recognition of the business value of satisfied customers. The enormous power of the brand image is explored, with tours of successful branded companies outside the car business. An individual or small group project will be required. [9/6/2000]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.