PADM 7717 - Planning & Mktg for Managers

Institution:

Fairleigh Dickinson University-College at Florham

Subject:

Description:

An integrated overview of the theory and processes of modern strategic planning and marketing as they apply to the delivery of public and not-for-profit services. Contemporary strategies and techniques will be examined through formal lectures and group discussions focusing on the applications of theory to practice. This course is designed to develop the conceptual skills that will help the student understand the role of marketing within the broader scope of institutional planning. [9/4/1996]

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fdu.edu

Phone Number:

(973) 443-8500

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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